"I cleave the heavens, and soar to the infinite. What others see from afar, I leave far behind me." Giordano Bruno (1548 – February 17, 1600)

Saturday, July 20, 2013

The Foodbook: Embarrassment, Innovation and Gadgetry - a reality check

Junk - Paul McCartney 
The Foodbook, I do not find this clever or innovative, sorry to say, (see the below clip). Even less do I the suggested idea one Blogger put for using it as a lunch-box - EMBARRASSMENT. Should we be embarrassed by carrying what is obviously the food we will be consuming lunch later in the day? Get real! What is embarrassing about carrying a bag of food or normal lunch-box to work? Have we evolved, or maybe I should say "devolved", socially that eating and the way we transport our food should be so embarrassing, that we need to hide it. As a friend pointed out, a lunch-box was once a form of social distinction. This distinction died decades ago.

Are people losing their sense of social reality in the face of aggressive media which promotes fads, so called “new ideas” and advertisements of products, pushing them down our throats as encouragement to how we should think or feel? We are living in a world that is promoting so much  innovative junk and  gadgetry as simplifiers in life for the kitchen, for the house, for work or just for use in everyday life. They do not generally make life simpler or heaven forbid less "embarrassing", just encourage people to waste financial resources and clutter their lives with trendy garbage.